Our Story

RISE Apparel is a clothing shop with the goal to bring boutique style clothing to all body types! I’ve always had a love for fashion but always felt as though I was an outsider looking in when it came to cute clothes. Being a woman and 6’2” I’ve struggled most of my life finding clothes that fit and cute clothes that fit my body shape were almost impossible to find. I never felt like I could have a style of my own because I had to rely on getting just what fit me. I was always on the hunt for the piece that was made 6 inches too long by mistake . I’ve spent the last 5 years in the fashion industry as the founding rep for a DS clothing company. It was here that I fell in love with fashion and helping others look and feel beautiful. I want everyone to be able to RISE and SHINE and be confident in themselves and their bodies. By owning and accepting me and who I am and my uniqueness I hope to help others do the same.
My family is my love, my life and my reason WHY! This job is a huge source of income for my family and allows me to be home and present with my kids. Thank you for your love and support!

Rise & Shine!

Alicia Atwater - Founder & CEO